http://www.webswagger.com/ Here you can keep updated with the articles as they are posted on WebSwagger.com! en-ca Each letter written on business stationery is a personal representative from one office to another. Professional stationery influences the impression formed in the mind of the recipient, not only about the sender, but also about the company they represent. Here are some questions you should think about while creating professional/business stationery: • What kind of paper should I use? • What items should I include in my corporate stationery purchases? • What information should I include?... http://www.webswagger.com/articles.php?articleID=13 http://www.webswagger.com/articles.php?articleID=13 Submitting yourself to directories is an important step in several ways. Directories offer more than just a link; some listings rank really well and help with saturation. Some even drive a lot of good traffic. There are numerous directories out there and it is important to get yourself listed --here are a few sites that are worth looking into: DMOZ.org First and foremost, get your site submitted here. DMOZ, known as The Open Directory Project, is the largest, most comprehensive human... http://www.webswagger.com/articles.php?articleID=11 http://www.webswagger.com/articles.php?articleID=11 Have you thought about adding a print marketing component to your plan? Why not try a coupon card? Usually 4"x9" with a 2 "x4" section that acts as a tear off coupon, these cards can be used in many ways. Here are some great ways to introduce coupon cards into your marketing mix to build business with your existing and potential clients: -Offer incentives: Have your clients come in for a new service beyond what they normally have you do. -Keep track of visits---with a reward given for a c... http://www.webswagger.com/articles.php?articleID=9 http://www.webswagger.com/articles.php?articleID=9 It takes a great deal of effort to gain visibility for you on the Web. You've worked hard to develop a good site---but what next? Even if your current marketing plan includes promoting your Web address to existing customers, potential customers may have difficulty finding you. But all is not lost---there are several things you can do to improve your search results: -Seek out directory listings. Free listings are preferred but you may want to pay for inclusion in the Yahoo directory or for ... http://www.webswagger.com/articles.php?articleID=10 http://www.webswagger.com/articles.php?articleID=10 Many years ago the brochure was the mainstay of a traditional marketing plan. Today it is an investment in a multifaceted marketing approach - a complete approach - that assures that your message reaches and stays with all your potential customers ... and in a medium they prefer. While the Internet is today's marketing method of choice, many people also rely on tangible information that they can keep on file for when they're ready to buy. Using a concise, well-designed brochure in addition t... http://www.webswagger.com/articles.php?articleID=1 http://www.webswagger.com/articles.php?articleID=1 A regularly updated diary, journal or newsletter on the Web is called a "blog." Blog is short for "web log," or a regularly updated diary, journal or newsletter. It's posted on a Web site for anyone to read. Topics for blogs are limitless because they are, quite simply, the thoughts and comments of the writer, or "blogger." Most blogs allow comments or replies from readers and also include links to Web sites. How can a blog help your business? A blog can benefit your business, especially ... http://www.webswagger.com/articles.php?articleID=2 http://www.webswagger.com/articles.php?articleID=2