http://www.webswagger.com/ Here you can keep updated with the articles as they are posted on WebSwagger.com! en-ca Have you checked what is written about you on the internet recently? Go ahead -- type your name in a search engine. Reputation monitoring is a must as part of your marketing plan. Facebook, Twitter, and all the other social media sites are great, low cost ways to promote your business on the Web. Just be sure anything that you're posting or tweeting, even on your personal accounts, is something you won't mind if your clients see. And, monitor what other people are posting. Google and Yaho... http://www.webswagger.com/articles.php?articleID=16 http://www.webswagger.com/articles.php?articleID=16 With all the new ways to market your business, there is one traditional method that still has a place in your marketing plan. Your business card! While only 3.5 x 2 inches, these small convenient cards hold the most important information about your business: Your contact information. Even in the age of Blackberries and iPhones, your printed business card is a must have for your clients, prospects, vendors -- anyone who should have your information. In addition to needing the information in o... http://www.webswagger.com/articles.php?articleID=17 http://www.webswagger.com/articles.php?articleID=17 It's no secret at this point that utilizing the Internet to market your business is the way to go. A great Internet option to consider adding to your marketing plan is the use of videos. Videos can work for you in a variety of ways. You can profile your business, demonstrate new products, give advice about your specialty or anything else you'd like your customers to know. Skeptical? Consider these statistics: --comScore said more than 146 million US Internet users watched an average of... http://www.webswagger.com/articles.php?articleID=14 http://www.webswagger.com/articles.php?articleID=14 A rack card is a hybrid, of sorts, a cross between a postcard and a brochure. Printed on card stock that is 3.5 x 8.5 inches, these double sided cards can be used in many ways to market your company. -- Use as an alternative to the traditional brochure -- Separate different aspects or your business on cards and use as quick informational pieces -- Place in an envelope to use as a mailing -- Add a perforation and create a coupon of business card that can be ripped off and saved -- Use as... http://www.webswagger.com/articles.php?articleID=15 http://www.webswagger.com/articles.php?articleID=15 Each letter written on business stationery is a personal representative from one office to another. Professional stationery influences the impression formed in the mind of the recipient, not only about the sender, but also about the company they represent. Here are some questions you should think about while creating professional/business stationery: • What kind of paper should I use? • What items should I include in my corporate stationery purchases? • What information should I include?... http://www.webswagger.com/articles.php?articleID=13 http://www.webswagger.com/articles.php?articleID=13 Facebook, Twitter, LinkedIn, Blogs. It's all the rage! And, they are great resources for marketing your business. Social media can expand your reach and increase your exposure, which can translate into more traffic to your website. Social media sites are not just the latest fad or just for the young. In fact, a recent survey from Deloitte & Touche revealed that the average bloggers are 37-year old males and 38% of Facebook users are over 35. Who is your target customer? How can you reach ... http://www.webswagger.com/articles.php?articleID=12 http://www.webswagger.com/articles.php?articleID=12 Submitting yourself to directories is an important step in several ways. Directories offer more than just a link; some listings rank really well and help with saturation. Some even drive a lot of good traffic. There are numerous directories out there and it is important to get yourself listed --here are a few sites that are worth looking into: DMOZ.org First and foremost, get your site submitted here. DMOZ, known as The Open Directory Project, is the largest, most comprehensive human... http://www.webswagger.com/articles.php?articleID=11 http://www.webswagger.com/articles.php?articleID=11 Have you thought about adding a print marketing component to your plan? Why not try a coupon card? Usually 4"x9" with a 2 "x4" section that acts as a tear off coupon, these cards can be used in many ways. Here are some great ways to introduce coupon cards into your marketing mix to build business with your existing and potential clients: -Offer incentives: Have your clients come in for a new service beyond what they normally have you do. -Keep track of visits---with a reward given for a c... http://www.webswagger.com/articles.php?articleID=9 http://www.webswagger.com/articles.php?articleID=9 It takes a great deal of effort to gain visibility for you on the Web. You've worked hard to develop a good site---but what next? Even if your current marketing plan includes promoting your Web address to existing customers, potential customers may have difficulty finding you. But all is not lost---there are several things you can do to improve your search results: -Seek out directory listings. Free listings are preferred but you may want to pay for inclusion in the Yahoo directory or for ... http://www.webswagger.com/articles.php?articleID=10 http://www.webswagger.com/articles.php?articleID=10 Many years ago the brochure was the mainstay of a traditional marketing plan. Today it is an investment in a multifaceted marketing approach - a complete approach - that assures that your message reaches and stays with all your potential customers ... and in a medium they prefer. While the Internet is today's marketing method of choice, many people also rely on tangible information that they can keep on file for when they're ready to buy. Using a concise, well-designed brochure in addition t... http://www.webswagger.com/articles.php?articleID=1 http://www.webswagger.com/articles.php?articleID=1 A regularly updated diary, journal or newsletter on the Web is called a "blog." Blog is short for "web log," or a regularly updated diary, journal or newsletter. It's posted on a Web site for anyone to read. Topics for blogs are limitless because they are, quite simply, the thoughts and comments of the writer, or "blogger." Most blogs allow comments or replies from readers and also include links to Web sites. How can a blog help your business? A blog can benefit your business, especially ... http://www.webswagger.com/articles.php?articleID=2 http://www.webswagger.com/articles.php?articleID=2 Absolutely! Think about what a brochure does for you ... it's so much more than a showcase for your products and services. It's a snapshot of your company, its management and the way it does business. Its overall look and design define your image. It's content, crisp and concise, tells what you do best and how that benefits your customers. A well-written, attractive brochure is an incredibly tangible and effective marketing tool. It's a piece of your company that your clients can, quite li... http://www.webswagger.com/articles.php?articleID=8 http://www.webswagger.com/articles.php?articleID=8