There’s a simple tool to help – and it’s free!
Tracking website details including visitor totals and most used keywords isn’t just for large companies with IT departments or web consultants sorting through data. Anyone with a website – a small business or even a personal blog – can track details to better understand how effective the site is.
Google Analytics is a free service and is easy use. It continuously updates your account with data from your site including:
- how many visitors you had in a given time period
- how long visitors stay on your site
- even tracks video views and social media networking sites
- and more
Reports can be accessed at any time just by logging into your account when it’s convenient for you. Plus, you can customize the reports to suit your specific needs.
Setting up a Google Analytics account is simple. No technical knowledge needed!
Follow the instructions at www.google.com/analytics/index.html to set up an account and add your website information. After following the step-by-step instructions, custom HTML code will be generated to be added to your website. Don’t worry, you don’t need to know code or programming – all you’ll need to know how to do is cut and paste.
If you have a WebSwagger website, just add your code where designated in your client administration section. If you have a custom site, simply send the code to your programmer to add where it is needed.
Google Analytics can also be used with other Google products to help better optimize and advertise your site. Adwords, Adsense and even YouTube can be integrated with your Google Analytics to help measure your site’s effectiveness.
WebSwagger can help you add Google Analytics to your site whether we build it or not. And once you start getting data, we can help you update your site or build you a completely new one to better serve the needs of you business. Give us a call to chat about your needs at (888) 772-6400.