small business Archive

Inbound Marketing: A New Way To Go

Did you know that inbound marketing techniques generate the leads that boost your bottom line? According to a recent study by Hubspot, inbound marketing campaigns—ones that get you customers through various social media channels and Search Engine Optimization (SEO), have become a prominent part of the marketing mix. How do you know if inbound marketing

2011: A New Age of Marketing

A new year means new opportunities for your business. Just as fashions change from year to year, marketing trends change and transform as consumers shift their actions and habits over time. As the year begins many business journals and marketing experts publish their lists of what they see as the trends for the coming year.

Blogs: not just idle chatter

Why are blogs so important for your small business? Blogging gets the buzz going. It helps you target audiences that you might not be able to reach through conventional marketing. The key to Internet marketing is making your business’s presence known across a multitude of Web sites. Here are some tips ...