Print Marketing Archive
01 Oct 2012
Marketing across the board: how to make it work
If you’ve been keeping up with our articles, you know we’ve been focusing heavily on all the different social media sites and how to use them effectively. Now that you’re (hopefully) up and running on the platforms appropriate for you, how should you be using them together with your online and offline presence to promote
01 Sep 2011
Eight Ways to Produce Slick Print Collateral Without Breaking Your Budget
Although media pundits have been proclaiming the death of print for years now, printed collateral retains a significant position in a company’s successful marketing mix. Sales team members swear by the power of being able to leave a brochure or presentation behind after meeting with a potential new client. And can you imagine not having
28 Jun 2011
What’s the Skinny on Paper Weight?
Cover stock, 80# text, coated. Paper lingo can get very confusing, and choosing the wrong paper can ruin an entire project. Paper weights basically measure the thickness of the paper. In addition, the type of paper effects how sturdy and what type of finish it will have. Depending on the project, you may even need
25 Apr 2011
Business Cards: Tried and True Business Tool
With all of the new ways to market your business, there is one traditional method that still has a place in your marketing plan. Your business card! While only 3.5 x 2 inches, these small convenient cards hold the most important information about your business: Your contact information. Even in the age of Blackberries and
11 Apr 2011
Rack Cards: The Versatile Hybrid
A rack card is a hybrid, of sorts, a cross between a postcard and a brochure. Printed on card stock that is 3.5 x 8.5 inches, these double sided cards can be used in many ways to market your company. Use as an alternative to the traditional brochure Separate different aspects or your business on
17 Mar 2011
This is the Internet age. Quick. Efficient. Paperless. Do I still need a brochure?
Absolutely! Think about what a brochure does for you … it’s so much more than a showcase for your products and services. It’s a snapshot of your company, its management and the way it does business. Its overall look and design define your image. It’s content, crisp and concise, tells what you do best and