General Marketing Archive

Use of Social Media Among Millennials

Fluent, a customer acquisition platform, recently released survey results which tabulated smartphone and social media use habits of nearly 2,000 millennials. The survey, which found that millennials spend the greatest portion of online time on smartphones, found that Facebook was the most popular social network among all ages. Other networks, however, such as Instagram and

Google’s AdWords: Building Customer-to-Client Relationships

Marketers know the significance of good SEO for any successful website. However, search engines have developed tools to create a more impactful, user-friendly experience. Google AdWords recently launched click-to-message ads to create an easier way for businesses to reach potential clients. When users search on their phones, they can easily send a text to businesses

Liven Up Your Content Marketing with Livestreaming Video

Video is becoming the medium of choice with more and more consumers, especially those in the 18-34 age group. And livestreaming video is gaining ground as the most engaging form of the medium. For companies that would like to dip their toes into livestreaming, provides some tips on some approaches to consider: share live

Advertising Online? Go Native.

If you’re devoting a share of your marketing dollars to paid ads on social media or online publications (and more and more savvy marketers are), you want a good return on your investment. In a growing trend, it seems the best way to get that ROI is through native advertising—a form of paid advertising that

Generating Local Website Traffic for Your Local Business

If you operate a local business, focusing on search engine optimization (SEO) for your website isn’t enough.  To increase traffic from the potential customer base in your geographic area, it’s vital to incorporate local SEO strategies. These include, for companies with multiple locations, creating engaging content for each business location; optimizing metadata for each local

Preparing Your 2017 Marketing Budget? Keep These Trends in Mind

The DMA delved into its Statistical Fact Book to uncover some key marketing and consumer trends likely to emerge in 2017. According to DMA, consumers are accessing information across multiple devices and savvy marketers will know how to interface with them seamlessly on all of them. Wearable devices will grow at a faster pace than

Social Media, Yes—But Don’t Forget Email

Interactivity, personalization, animation, and integration with other platforms is driving a resurgence of email marketing for B2B and B2C marketers alike—many of whom had downplayed this tool in favor of social media. Since reading emails remains the number one activity among smart phone users, companies who leverage this channel effectively as part of their overall

Users Leaving Your Website Without Buying?

If your e-commerce website is underperforming in terms of conversions to sales, you may benefit from these tips for developing compelling “calls to action.” Read how design, time-limited offerings, and page placement, among other strategies, will help convert website visitors into customers. Click here.

Advancing Your SEO Strategy? Don’t Leave Keywords Behind. 

The evolving algorithms that search engines are developing to rank content are driving marketers to use search engine optimization (SEO) techniques that go well beyond keywords. That doesn’t mean, however, that keywords are any less important. On the contrary, the strategic use of keywords should remain a core component of any SEO program.  For a

Managing Your Active Blog Readers

All bloggers know how important it is to keep content fresh and updated – but equally as important is properly interacting with the comments section, if one exists. Stay on top of new comments with a prompt response; acknowledging a reader’s presence can ensure that they keep reading your content, but waiting too long may