Blogs: not just idle chatter

Blog is short for weblog. A weblog is a journal entry or on-line essay that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site—in this case, WebSwagger. Why is blogging so popular? Here’s a jaw-dropping statistic that we want to share with you. Last year there were 173 Million blogs. This year there are 2.3 Billion blogs. That is an absolutely explosive growth in blogging! But here are some more compelling statistics …2 new blogs are created every second, and there are 33,000 new posts every hour.

Why are blogs so important for your small business? Blogging gets the buzz going. It helps you target audiences that you might not be able to reach through conventional marketing. The key to Internet marketing is making your business’s presence known across a multitude of Web sites.

Here are some tips we recommend on how to utilize blogging to market your small business:

- Add new blog posts to your website three to five times per week to keep people coming back.
- Create hyperlinks to your blog on other sites’ discussion forums.
- Join a network of like-minded individuals on sites such as Facebook or LinkedIn. The reward: Strangers may start recommending your thoughts and your Web site to others.

We hope you find these tips helpful. Happy Blogging!