Whether you have a business Facebook page, personal page or both, you know that changes come quickly and often. When you’re using Facebook as a marketing tool for your business, these changes can seem like a real frustration. No matter what changes are made to Facebook’s layout or functions, there are basic fixes you can do yourself to make it easy for visitors to find you and to retain them.
Page branding is one of the most important and easiest ways to ensure prospective fans find you.
- Naming your page. The best name to go with is your brand/business name. If that’s not possible, choose something similar or that is related. Keep in mind once you reach a certain number of fans, you will not be able to change your page name, so choose carefully.
- Change your URL to your name. When setting up your page, Facebook assigns your URL with numbers and letters. You can change it to be your page name instead, which is great for those searching for you and for using it on external links, as well.
Once you get people to your page, you need to keep them and entice them to “like” you and also come back.
- Involve your fans. Random posts aren’t going to keep most people sticking around too long. You need to engage them with surveys, polls, contests, or offers. If you have the budget, you can even create game apps.
- Use your Insights. You can view analytics that Facebook captures about who is looking at your page, page activity and more. In addition, you can add Google Analytics to you Facebook page. These free market tools can help you better market toward your potential customers.
Social Media is where it is happening these days. Taking these simple steps can help you cash in on your “fan” base. Looking for more ways to make the most of your social marketing strategies? Give WebSwagger.com a call at (888) 772-6400.