Converting random social media users into real-life customers takes some work but the end result can pay off. A proactive approach to interacting with the people is more than a tactic. It’s important to tailor your efforts for your specific business and brand.
Monitor your posts and respond and join the conversation. Acknowledging your customer’s effort should be an automatic. A popular trend is to reward customers who blog about you in a positive way. If by chance, there is negative feedback it is critical for you to use the moment as an opportunity to turn the unhappy customer back into a fan. There are several ways to monitor what is being said about your business. Try using TweetDeck by Twitter, an app that brings more flexibility and insight to users of Twitter and FaceBook. When responding, try using a genuine tone as if you were speaking to a close friend as opposed to sales approach. Include photographs whenever possible. Include related pop-culture photos that people will respond to. For example, if you are a landscaper, use photos of people in a field of flowers or tight shots of beautiful plants.
Make sure the information you provide on one platform is not duplicated on all of the other platforms you use. If a customer does not see a variety of information from you, they will not participate with your company on more than one. For example, use different offers on FaceBook that you use on Pinterest.
Sharing meaningful content and being part of the conversation is one key to success that is low-cost and can build your audience. Just like a plant needs constant water, sun and a bit of pruning in order to grow, so does your company. So plant the seeds and before long you will have something beautiful for your efforts!
Your team at WebSwagger.com can help you with your social media efforts. Call 888-772-6400 to get started!