How Does Your Site Rank?

Posted by marlene on July 21, 2009 under Technical Talk | Be the First to Comment

We sometimes get questions about webgraders and their outcomes. Why do certain sites score higher than others? Aside from some basic onsite code issues such as 301 redirects, image alt tags and site metadata, webgraders evaluate sites on a number of other criteria such as:

• URL birthdate – older URLs are given more credibility
• Expiration date of a URL – sites with an expiration of more than a year are more favorable
• Inbound links
• Outbound links
• Directory listings in DMOZ, Yahoo and Zoom Info
• Bookmarking site links and other social site connectivity
• Blogs
• XML output

It is important to actively market your site and create monthly todos to ensure you can grow your overall site score. Just because you build it, doesn’t mean instant traffic to your site. Newer URLss, in particular, need to work extra hard to achieve visibility in this Web-centric world.

Please feel free to call or email us to find out how we can assist you with enhancing your onsite code or social visibility.