Keep It Light: Copywriting Tips
Posted by marlene on July 28, 2010 under Technical Talk | 
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Unless you’re writing a technical manual or in-depth instructions, less is more when it comes to your marketing efforts. If your brochure, sales sheet or website are too copy heavy, you can lose your customers’ attention and that can have a negative effect on your bottom line. Here are some tips for when you’re writing copy for your marketing and promotional materials, and websites:
• Be concise – state your facts and get to your point without too much fluff
• Use bullet points – short blurbs or lists are easy to read
• Write to your audience – use terms and phrases that everyone can understand
• Remember the important stuff – be sure all of you contact information is included and easy visible
• Proofread and spell check – have someone else read over your writing and check your spelling
Just keep these five tips in mind when you’re creating the content for your next marketing project and you’ll create the right copy.
(See in just a few sentence and bullet points, I was able to get my message out about keeping it light.)