Google Yourself

Posted by Nancy on September 18, 2009 under Technical Talk | Be the First to Comment

Have you “Googled” yourself recently? The Internet has transformed just about everything we do. We use it to catch up on news, shop, market our businesses, reconnect with people in our past, research products and so much more. The trouble is that with so much that is useful, there are also possible negatives.

Social media and review sites are great; but have you checked out what each say about you and your business? Part of your online marketing needs to be managing your reputation.

Start by ensuring everything you post on the Internet is how you want people to see you. This includes posts you make to your personal accounts like Facebook, myspace, you tube and Linkedin accounts. Remember, if someone “Googles” your name (especially if your business name includes your surname), these accounts will show up in search results. If you’ve made an inappropriate or negative comment people may see it.

Also, be sure to see what people might be saying on review sites about you. If there is something negative, try to address it as soon as possible. And, don’t be afraid to ask the person to update their review with the positive outcome. A great way to manage positive reviews is by including testimonials on your site.

With so many people researching products and business online before doing business with them, it is important to make sure you have a professional, positive image on the web. So be sure you “Google” yourself frequently to ensure your online personality is what it should be.