Posted by marlene on July 30, 2009 under Just a Thought | 
In this market, companies are cutting costs — especially in their marketing campaigns. Print marketing is a great strategy to stay healthy and competitive. Create the perception of stability in unstable times and gain a competitive advantage. Print campaigns are good to use during a recession as there is less junk mail in mailboxes. It’s a perfect time to develop and maintain a database of customers and prospects. Contact them on a regular basis. Mailings of postcards, newsletters, sales brochures and letters will keep your company’s name in their minds to help expand your marketshare of business.
Posted by marlene on July 21, 2009 under Technical Talk |
We sometimes get questions about webgraders and their outcomes. Why do certain sites score higher than others? Aside from some basic onsite code issues such as 301 redirects, image alt tags and site metadata, webgraders evaluate sites on a number of other criteria such as:
• URL birthdate – older URLs are given more credibility
• Expiration date of a URL – sites with an expiration of more than a year are more favorable
• Inbound links
• Outbound links
• Directory listings in DMOZ, Yahoo and Zoom Info
• Bookmarking site links and other social site connectivity
• Blogs
• XML output
It is important to actively market your site and create monthly todos to ensure you can grow your overall site score. Just because you build it, doesn’t mean instant traffic to your site. Newer URLss, in particular, need to work extra hard to achieve visibility in this Web-centric world.
Please feel free to call or email us to find out how we can assist you with enhancing your onsite code or social visibility.
Posted by marlene on July 10, 2009 under Just a Thought |
Getting your small business in a competitive market means you will need to invest in successful marketing, and with the technological advances of video marketing on the Internet, your business can reach a wider audience.
Video marketing can ensure that your business is getting more coverage and more information out to your future clients. Videos can increase your ranking on search engines, which means more people are viewing your web site and your marketing videos.
Advertising and marketing through conventional means can get expensive and advertisement search engines do not always grab the attention of customers. Including videos on your website does not mean you have to be an award-winning director or cost a lot of money.
Check out our series of small business education videos at http://www.youtube.com/piratewebswagger.com –we produced the series in-house (recording the voices of our staff and creating our puppet stars.)
Small businesses can create a showcase their business services and plans to customers. A video means that your future clients can have tangible evidence to the actual services, producing more trust and confidence in your business.
With so many web sites utilizing the video craze sweeping the Internet, it seems like a no-brainer that your advertising plan include video too!
