Webswagger

84,600 A Day

marlene — Thu, 05 Aug 2010 13:22:27 +0000

This was a really great reminder that came over an email today …

Imagine that you had won the following prize in a contest: Each morning your bank would deposit $86,400.00 in your private account for your use.

However, this prize has rules, just as any game has certain rules.

The first set of rules would be: Everything that you didn’t spend during each day would be taken away from you. You may not transfer the money into another account — you may only spend it.

Each morning upon awakening, the bank opens your account with another $86,400.00 for that day.

The second set of rules:

The bank can end the game without warning; at any time it can say, It’s over, the game is over! It can close the account and you will not receive a new one.

What would you personally do?

You would buy anything and everything you wanted right? Not only for yourself, but for all people you love, right? Even for people you don’t know, because you couldn’t possibly spend it all on yourself, right? You would try to spend every cent, and use it all, right?

ACTUALLY This GAME is LIFE! The BANK is TIME!

Each morning we awaken to receive 86,400 seconds as a gift of life, and when we go to sleep at night, any remaining time is NOT credited to us.

What we haven’t lived up that day is forever lost.

Yesterday is forever gone.

Each morning the account is refilled, but the bank can dissolve your account at any time….WITHOUT WARNING.

SO, what will YOU do with your 86,400 seconds?

Those seconds are worth so much more than the same amount in dollars.

Enjoy every second of your life, because time races by so much quicker than you think.

So take care of yourself, be Happy, Love Deeply and enjoy life!

Here’s wishing you a wonderfully beautiful day.

Start spending!!!!
–(source unknown)

Keep It Light: Copywriting Tips

marlene — Wed, 28 Jul 2010 15:16:17 +0000

Unless you’re writing a technical manual or in-depth instructions, less is more when it comes to your marketing efforts. If your brochure, sales sheet or website are too copy heavy, you can lose your customers’ attention and that can have a negative effect on your bottom line. Here are some tips for when you’re writing copy for your marketing and promotional materials, and websites:
• Be concise – state your facts and get to your point without too much fluff
• Use bullet points – short blurbs or lists are easy to read
• Write to your audience – use terms and phrases that everyone can understand
• Remember the important stuff – be sure all of you contact information is included and easy visible
• Proofread and spell check – have someone else read over your writing and check your spelling
Just keep these five tips in mind when you’re creating the content for your next marketing project and you’ll create the right copy.
(See in just a few sentence and bullet points, I was able to get my message out about keeping it light.)

WebSwagger Administration Tip

marlene — Fri, 04 Jun 2010 21:07:45 +0000

Using WebSwagger’s administration section to add and edit content on your sub pages is simple. And one of the easiest ways to get your text into the editor is to cut and paste it from a Word Document. To avoid any formatting problems and ensure the font of the new text stays consistent with the rest of your site, be sure to use the “Paste from Word” option in the editor. It’s easy:

1. Log in to your administration section and open the page you’d like to place your copy.
2. Copy you text from the Word document.
3. Click the Paste from Word button in the editor. It is a white square with a “W”.
4. Paste your text into the pop up box and check off “Remove Style Definition.”
5. Click “OK”

It’s really that simple!

And, of course, the WebSwagger Team is always available to make any edits or changes on your site. Just give us a call at (888) 772-6400.

Keep it Light!

marlene — Fri, 28 May 2010 20:38:58 +0000

Get Ready For Marketing Your Business In The New Year

marlene — Mon, 28 Dec 2009 19:22:26 +0000

Getting your marketing plan ready for the new year can be daunting. You definitely need a plan of action. Here are some quick tips to get you started on your business marketing endeavor for the new year:
- Do a Website update; refresh your site
- Focus on social media … Tweet, tweet!
- Comment on a blog
- Customize when you can on correspondence and e-mail marketing Campaigns
- Try video
- Run a contest
- Consider a sparing use of direct mail
- Review your brochure — both print and electronic
- Collect e-mail addresses
- Join a new trade association
- Ramp up PR
Get busy with planning basics. Have a happy and successful new year!

The Joy of F5

marlene — Fri, 13 Nov 2009 15:47:47 +0000

F5 is a function key–available on the top row of most keyboards. It is known as the “refresh page” key.

F5 refreshes Internet browsers and other Web pages that either take too long to load; load incorrectly; or clears the cache to bring forward a newer version of a Web page.

Use F5 to clear or refresh anything that may be viewing a bit funky. It’s a great little shortcut!

Flu Season Is Here …

marlene — Mon, 12 Oct 2009 14:10:11 +0000

This may not be the kind of information you want from your Web and marketing company but … we came across some good ol’ fashioned health tips for “H1N1 Prevention” everyone could use. This info can be used to prevent all types of viruses throughout flu season and beyond:

1. Frequent hand washing (most viruses enter through the nostrils or mouth/throat)
2. Hands-off-face approach (is always best practice, anyway)
3. Gargle twice daily with warm salt water or Listerine to rinse away viruses that have entered the throat/mouth but have not yet proliferated the body yet (viruses usually take a few days to take hold).
4. Rinse nostrils with saline (if you can stand it)
5. Keep up with your vitamin C’s and Zinc to boost the immune system
6. Drink hot fluids often as they may rinse viruses into the stomach where they will die before they can proliferate the body to make you sick.

Stay healthy!!

Ready to take your life, your business to the next level?

marlene — Tue, 06 Oct 2009 17:27:03 +0000

Discover the 7 Secrets of Great Entrepreneurial Masters during a 60-minute, live Webinar hosted by Jason Zickerman, president and CEO of The Alternative Board®. During times like these, it is important to have the support and experience from a seasoned group of business owner advisors when faced with tough business decisions.

Blogs require attention

marlene — Mon, 05 Oct 2009 16:27:57 +0000

Not only do blogs need to be kept up-to-date (in terms of content), but is it is your responsibility to make sure that you are running the latest software version. Security best practices dictate making software upgrades as they become available–especially for onsite blogs. The reason: updates usually fix an exploit that is out there. Exploits are nearly always driven by an entity with not so nice intentions (i.e. spammer, mischief maker, or other). You can usually see what version your onsite blog is running once you login. It will clearly say — Version xxx; latest version available xxx. If you compare the two version numbers, you’ll be able to discern if you are up-to-date. If you pay attention now, you can avoid problems later.

Google Yourself

Nancy — Fri, 18 Sep 2009 19:01:40 +0000

Have you “Googled” yourself recently? The Internet has transformed just about everything we do. We use it to catch up on news, shop, market our businesses, reconnect with people in our past, research products and so much more. The trouble is that with so much that is useful, there are also possible negatives.

Social media and review sites are great; but have you checked out what each say about you and your business? Part of your online marketing needs to be managing your reputation.

Start by ensuring everything you post on the Internet is how you want people to see you. This includes posts you make to your personal accounts like Facebook, myspace, you tube and Linkedin accounts. Remember, if someone “Googles” your name (especially if your business name includes your surname), these accounts will show up in search results. If you’ve made an inappropriate or negative comment people may see it.

Also, be sure to see what people might be saying on review sites about you. If there is something negative, try to address it as soon as possible. And, don’t be afraid to ask the person to update their review with the positive outcome. A great way to manage positive reviews is by including testimonials on your site.

With so many people researching products and business online before doing business with them, it is important to make sure you have a professional, positive image on the web. So be sure you “Google” yourself frequently to ensure your online personality is what it should be.