29 Mar 2013
5 Tips for Marketing for Free (or Almost for Free)
Grassroots marketing means finding creative and inexpensive ways to promote your business. Here are five tips to get you started. Who are your customers? Define your audience, which will help you decide how best to approach them. Where are your customers? Once you know where they are, you can go to them. Share with your
25 Mar 2013
Using Hashtags in Your Social Media Marketing
If you’ve ever been on Twitter, you’ve seen a hashtag, also known as the pound or number sign (#), with words or abbreviations following it. What are they? And why should you care? Simply, a hashtag helps to organize on-line conversations by marking keywords or topics that people can then search for. For example, meetings
05 Mar 2013
Using Video to Market Your Business
Video is a great way to reach potential customers. YouTube is the number two search engine behind Google, so you can use videos to bring traffic to your website. Once you’ve made your video and posted it on YouTube, you can then post the link on facebook, Twitter, Pinterest, LinkedIn, Google+, and any other social
01 Oct 2012
Marketing across the board: how to make it work
If you’ve been keeping up with our articles, you know we’ve been focusing heavily on all the different social media sites and how to use them effectively. Now that you’re (hopefully) up and running on the platforms appropriate for you, how should you be using them together with your online and offline presence to promote
27 Aug 2012
Getting the most out of LinkedIn
Chances are pretty good that you have a LinkedIn profile (and if you don’t, you should strongly consider joining). But are you making the most of it? LinkedIn has the potential to not only help you find a job or fill a position, but also to leverage your brand, position you as an industry leader
12 Aug 2012
Getting Noticed Online?
Are you just another website, Facebook page or blog floating around on the Internet? If you’re using online as part of your marketing plan, you need to take steps to break away from the pack and make it work for your business. Just creating a website or setting up a blog or Facebook fan page
01 Aug 2012
Google+: The New Place for Local SEO
In the ever-changing landscape of local search, the latest transformation is Google Places becoming Google+. At the end of May 2012, Google automatically converted Google Place pages into the new, more dynamic Google+ local pages. And while there’s nothing you as a business are required to do, claiming your listing (if you haven’t already prior
05 Jul 2012
Great Ways to Use Twitter You Might Not Know About
As a small business owner and most likely its marketing team as well, any tools and tricks that let you take advantage of the latest marketing efforts are a great asset to you. If you’ve chosen to use Twitter as part of your social media marketing, you may be missing some very helpful – and
09 May 2012
Tips for increasing blog traffic for small businesses: a quick overview
While completing my usual weekly review of articles, blogs and postings on the topics most important to small business marketing, I came across a comprehensive list of tips for increasing blog traffic. It was so rich with information that I couldn’t pass up sharing an overview of the tips I thought were most relevant to
09 May 2012
Acquiring New Customers Via Social Media
Converting random social media users into real-life customers takes some work but the end result can pay off. A proactive approach to interacting with the people is more than a tactic. It’s important to tailor your efforts for your specific business and brand. Monitor your posts and respond and join the conversation. Acknowledging your customer’s