Posted by marlene on July 28, 2010 under Technical Talk | 
Unless you’re writing a technical manual or in-depth instructions, less is more when it comes to your marketing efforts. If your brochure, sales sheet or website are too copy heavy, you can lose your customers’ attention and that can have a negative effect on your bottom line. Here are some tips for when you’re writing copy for your marketing and promotional materials, and websites:
• Be concise – state your facts and get to your point without too much fluff
• Use bullet points – short blurbs or lists are easy to read
• Write to your audience – use terms and phrases that everyone can understand
• Remember the important stuff – be sure all of you contact information is included and easy visible
• Proofread and spell check – have someone else read over your writing and check your spelling
Just keep these five tips in mind when you’re creating the content for your next marketing project and you’ll create the right copy.
(See in just a few sentence and bullet points, I was able to get my message out about keeping it light.)
Posted by marlene on June 4, 2010 under Technical Talk |
Using WebSwagger’s administration section to add and edit content on your sub pages is simple. And one of the easiest ways to get your text into the editor is to cut and paste it from a Word Document. To avoid any formatting problems and ensure the font of the new text stays consistent with the rest of your site, be sure to use the “Paste from Word” option in the editor. It’s easy:
1. Log in to your administration section and open the page you’d like to place your copy.
2. Copy you text from the Word document.
3. Click the Paste from Word button in the editor. It is a white square with a “W”.
4. Paste your text into the pop up box and check off “Remove Style Definition.”
5. Click “OK”
It’s really that simple!
And, of course, the WebSwagger Team is always available to make any edits or changes on your site. Just give us a call at (888) 772-6400.
Posted by marlene on May 28, 2010 under Technical Talk |
Unless you’re writing a technical manual or in-depth instructions, less is more when it comes to your marketing efforts. If your brochure, sales sheet or website are too copy heavy, you can lose your customers’ attention and that can have a negative effect on your bottom line. Here are some tips for when you’re writing copy for your marketing and promotional materials, and websites:
• Be concise – state your facts and get to your point without too much fluff
• Use bullet points – short blurbs or lists are easy to read
• Write to your audience – use terms and phrases that everyone can understand
• Remember the important stuff – be sure all of you contact information is included and easy visible
• Proofread and spell check – have someone else read over your writing and check your spelling
Just keep these five tips in mind when you’re creating the content for your next marketing project and you’ll create the right copy.
(See in just a few sentence and bullet points, I was able to get my message out about keeping it light.)
Posted by marlene on December 28, 2009 under Technical Talk |
Getting your marketing plan ready for the new year can be daunting. You definitely need a plan of action. Here are some quick tips to get you started on your business marketing endeavor for the new year:
- Do a Website update; refresh your site
- Focus on social media … Tweet, tweet!
- Comment on a blog
- Customize when you can on correspondence and e-mail marketing Campaigns
- Try video
- Run a contest
- Consider a sparing use of direct mail
- Review your brochure — both print and electronic
- Collect e-mail addresses
- Join a new trade association
- Ramp up PR
Get busy with planning basics. Have a happy and successful new year!
Posted by marlene on November 13, 2009 under Technical Talk |
F5 is a function key–available on the top row of most keyboards. It is known as the “refresh page” key.
F5 refreshes Internet browsers and other Web pages that either take too long to load; load incorrectly; or clears the cache to bring forward a newer version of a Web page.
Use F5 to clear or refresh anything that may be viewing a bit funky. It’s a great little shortcut!
Posted by marlene on October 12, 2009 under Just a Thought |
This may not be the kind of information you want from your Web and marketing company but … we came across some good ol’ fashioned health tips for “H1N1 Prevention” everyone could use. This info can be used to prevent all types of viruses throughout flu season and beyond:
1. Frequent hand washing (most viruses enter through the nostrils or mouth/throat)
2. Hands-off-face approach (is always best practice, anyway)
3. Gargle twice daily with warm salt water or Listerine to rinse away viruses that have entered the throat/mouth but have not yet proliferated the body yet (viruses usually take a few days to take hold).
4. Rinse nostrils with saline (if you can stand it)
5. Keep up with your vitamin C’s and Zinc to boost the immune system
6. Drink hot fluids often as they may rinse viruses into the stomach where they will die before they can proliferate the body to make you sick.
Stay healthy!!
Posted by marlene on October 6, 2009 under Just a Thought |
Discover the 7 Secrets of Great Entrepreneurial Masters during a 60-minute, live Webinar hosted by Jason Zickerman, president and CEO of The Alternative Board®. During times like these, it is important to have the support and experience from a seasoned group of business owner advisors when faced with tough business decisions.
Register today for this great event on Tuesday, October 27 or Thursday, October 29! Click here to learn more.
Posted by marlene on October 5, 2009 under Technical Talk |
Not only do blogs need to be kept up-to-date (in terms of content), but is it is your responsibility to make sure that you are running the latest software version. Security best practices dictate making software upgrades as they become available–especially for onsite blogs. The reason: updates usually fix an exploit that is out there. Exploits are nearly always driven by an entity with not so nice intentions (i.e. spammer, mischief maker, or other). You can usually see what version your onsite blog is running once you login. It will clearly say — Version xxx; latest version available xxx. If you compare the two version numbers, you’ll be able to discern if you are up-to-date. If you pay attention now, you can avoid problems later.
Posted by Nancy on September 18, 2009 under Technical Talk |
Have you “Googled” yourself recently? The Internet has transformed just about everything we do. We use it to catch up on news, shop, market our businesses, reconnect with people in our past, research products and so much more. The trouble is that with so much that is useful, there are also possible negatives.
Social media and review sites are great; but have you checked out what each say about you and your business? Part of your online marketing needs to be managing your reputation.
Start by ensuring everything you post on the Internet is how you want people to see you. This includes posts you make to your personal accounts like Facebook, myspace, you tube and Linkedin accounts. Remember, if someone “Googles” your name (especially if your business name includes your surname), these accounts will show up in search results. If you’ve made an inappropriate or negative comment people may see it.
Also, be sure to see what people might be saying on review sites about you. If there is something negative, try to address it as soon as possible. And, don’t be afraid to ask the person to update their review with the positive outcome. A great way to manage positive reviews is by including testimonials on your site.
With so many people researching products and business online before doing business with them, it is important to make sure you have a professional, positive image on the web. So be sure you “Google” yourself frequently to ensure your online personality is what it should be.
Posted by marlene on August 3, 2009 under Just a Thought |
Seeds take time to germinate. While you are waiting to harvest sales from your prospecting efforts, make sure you don’t forget to service existing customers. Reinforce your relationship with loyal customers. By keeping in close contact, you keep your capabilities current with client needs and learn about new opportunities first.
